Challenge: Since prices are so low, people are convinced that the quality of Bar-S hot dogs are bad. They need to prove that price doesn't reflect quality, and making Bar-S the must have American product during the grilling season.

Insight: At its core, quality can be defined as customer value - something Bar S is great at.

A hot dog is made for life's in-between moments: quick, easy, and effortless. But when you're on the go, stains can happen, turning a small inconvenience into a bigger chore. Research shows that people often put off dealing with stains and laundry until the task becomes time-consuming and overwhelming. What if handling a stain could be just as simple as enjoying a hot dog?

REsult: The stainless way - Because we take quality seriously, we’re extending it, making sure we take care of your stains too. To get you covered, we’re partnering up with local Franks dry cleaners around the New York City. With a simple scan of our OOH placements, we add a seamless stop at your nearest Frank dry cleaner to your initial destination. This way we’re changing a time consuming moment to another in between moment. Turning an okay hot dog into a great quality life.

Role: Digital designer

Team: Carl Andersson Copywriter, Filippa wallén designer, wilma nyström strategist