Bringing restaurant craft into the home

brief: Strengthen Basta Home as a standalone brand while enhancing the website experience from both a UX and commercial perspective. The goal was to translate an in-restaurant experience into a digital context - making exclusive, handcrafted Italian ceramics accessible, desirable, and easy to purchase online.

Role: Digital designer & Strategist

REsult: A bold, colorful e-commerce experience built around one core idea: authentic Italian craftsmanship. Handmade ceramics, sourced directly from the countryside, become the hero and the reason to buy.