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Our oceans are dying and so is a part of our love language. Fish have, strangely, shaped the way we talk about dating, attraction, and desire. But as marine life disappears, so do the metaphors we take for granted. This campaign explores the end of fish through an unexpected lens (of Tinder) turning dating culture into a reflection of a global environmental crisis.
Brief: Create a communication solution that illustrates the end of fish through a culturally relevant lens, using a chosen brand as the platform.
Role: Brand strategy & Art Direction
REsult: A campaign that provokes through humour and cultural recognition, placing the disappearance of fish inside the familiar world of dating apps by "reinventing" the way we talk about love and relationships in a world where the iconic fish picture is no longer there.
0 Matches left
Our oceans are dying and so is a part of our love language. Fish have, strangely, shaped the way we talk about dating, attraction, and desire. But as marine life disappears, so do the metaphors we take for granted. This campaign explores the end of fish through an unexpected lens (of Tinder) turning dating culture into a reflection of a global environmental crisis.
Brief: Create a communication solution that illustrates the end of fish through a culturally relevant lens, using a chosen brand as the platform.
Role: Brand strategy & Art Direction
REsult: A campaign that provokes through humour and cultural recognition, placing the disappearance of fish inside the familiar world of dating apps by "reinventing" the way we talk about love and relationships in a world where the iconic fish picture is no longer there.
tinder - end of fish
tinder
end of fish
tinder - end of fish
0 Matches left
Our oceans are dying and so is a part of our love language. Fish have, strangely, shaped the way we talk about dating, attraction, and desire. But as marine life disappears, so do the metaphors we take for granted. This campaign explores the end of fish through an unexpected lens (of Tinder) turning dating culture into a reflection of a global environmental crisis.
Brief: Create a communication solution that illustrates the end of fish through a culturally relevant lens, using a chosen brand as the platform.
Role: Brand strategy & Art Direction
REsult: A campaign that provokes through humour and cultural recognition, placing the disappearance of fish inside the familiar world of dating apps by "reinventing" the way we talk about love and relationships in a world where the iconic fish picture is no longer there.